with a parent company like bumble & bumble,
any brand extension would need to be recognizable
as bumble & bumble, yet have it’s own voice as
well. for bb organic, the goal was to create something
memorable as well as sustainable (in more than one
sense of the word). starting with a 3d logo of corrugated
cardboard and live greenery, the 2d version of the logo
was applied to the stationery set. for any advertisements,
the logo would be placed ‘organically’ into the image.
This post is tagged bee hive, billboard, bumble & bumble, bus stop, green, honey, identity, orange, organic, stationery, sustainability
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